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Meet Evie, the founder of Cliterally The Best
The Sex Ed you needed growing up. No shame. No stigma. Just honest, empowering education about bodies, pleasure, and health.
The Sex Ed you needed growing up.
No shame. No stigma. Just honest, empowering education about bodies, pleasure, and health.
“Cliterally The Best started because I was tired of the same old narrative around sexual health.”
OUR BRAND STORY
Googling my sexual health left me confused and ashamed. So I built the sex ed I needed.
You know the one. Sex education that’s either so clinical you need a medical degree to decipher, or so full of shame that you’d rather google your symptoms at 2am than ask for help.
I believe everyone deserves judgement free, accurate, inclusive and colourful information about their sexual health and pleasure. Whether you’re figuring things out for the first time or you already know your sh*t, you deserve resources that speak to you like the capable human you are.
So I took my love of illustration, mixed it with my background in web design and most importantly, psychosexual therapy, and built a space where you can learn, explore and get real answers. No awkwardness, no shame, and no outdated advice.
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Sex Positive Press
The relationship expert on a mission to change the meaning of sex education
For most people, sex education starts with being shown confusing medical diagrams of genitals and ends with awkwardly putting a condom on a cucumber while a teacher watches. However, it needn't be this way, says sex education activist, author and podcaster, Evie Plumb...
What Is Ethical Porn? How to Jerk Off Responsibly
Though there are a myriad of definitions out there, ethical porn is fundamentally porn that centers on the proper treatment of sex workers. "Simply put, [it is] porn that sticks to workers' rights," sex educator Evie Plumb explains. "The performer's pay, safety and treatment is put first and is fair. Consent, sexual health and credit are paramount."...
'Choke Me Daddy': The Dangerous Truth About Breath Play Memes
Purnell recommends a mixture of reputable online resources to get started: Jerk Magazine has a great 101 guide, and so does Cliterally the Best...
How One Platform Is Changing Sex Positivity
so perhaps it's a relief the report offers no evidence this actually happened. (The choking "advice" is taken from a blog by the self-styled sex-positive podcaster Evie Plumb, who says she has undergone professional RSHE training, but there's no claim it was ever taught in schools.)...
What is sex positivity?
Sex positivity is the idea that we should embrace and celebrate consensual sexual expression and exploration without shame or stigma. At its core, it's about recognising that sexuality is a natural, healthy part of being human, not something to be hidden away, apologised for, or treated as dirty. Below, we break down what sex positivity actually means, where the movement came from, what it isn't, and why it matters more than ever.
You don't have to like sex to be sex positive
What is sex positivity?
Sex positivity is the idea that we should embrace and celebrate consensual sexual expression and exploration without shame or stigma. At its core, it's about recognising that sexuality is a natural, healthy part of being human, not something to be hidden away, apologised for, or treated as dirty. Below, we break down what sex positivity actually means, where the movement came from, what it isn't, and why it matters more than ever.
What is sex positivity, exactly?
Sex positivity advocates for the normalisation and celebration of consensual sexual expression and exploration. It recognises that sexual desires, preferences and identities are diverse and complex, and that there's no one right way to be sexual.
Being sex positive means holding a judgement-free attitude towards all things sexual. It's built on the idea that sex is pleasure-based, not just for procreation, and it doesn't demonise sex or make anyone feel guilty for their desires and urges. Sex positivity puts a real emphasis on sex education, open communication and enthusiastic consent, because those are the foundations that make sex actually feel good, safe and fulfilling for everyone involved.
It also goes beyond the bedroom. Sex positivity acknowledges the social and cultural factors that create sexual shame and stigma in the first place, things like sexism, homophobia, transphobia and racism, and actively works to challenge and dismantle those systems. The end goal is a world where people can express their sexual desires and identities without fear of judgement or discrimination.
Being sex positive, in practice, looks like a constant, ongoing process of unlearning: noticing where society has taught you to feel shame about your own sexuality, and gently working through it. It also means not "yucking someone else's yum" just because something isn't your thing.
Where did the sex positivity movement come from?
Sex positivity isn't a new trend, even if it feels like it's having a moment on social media right now. The term has roots stretching back over a century, gaining real momentum through the sexual liberation movements of the 1960s and 70s, and again through sex positive feminism in the 1980s, which pushed back against the idea that female sexuality needed to be controlled, hidden or gatekept.
Today, the sex positivity movement is less about one single ideology and more about an umbrella of values: consent, bodily autonomy, education, inclusivity and pleasure for everyone, regardless of gender, orientation, relationship style or experience level. That's exactly what we're building here at Cliterally The Best.
What sex positivity isn't
There are a lot of myths floating around about what being sex positive actually involves, so let's clear a few up.
Being sex positive doesn't mean you're kinky AF (although you absolutely can be). It doesn't mean you need to have loads of sex, any sex, or even any interest in sex at all. You can have never had sex in your life and still be completely sex positive.
It also doesn't mean pushing sex onto anyone else. Being sex positive is about respecting and understanding that every body has different preferences, and that none of those preferences make someone more or less valid. Whether that's abstaining entirely, being in a monogamous relationship, or exploring ethical non-monogamy and swinging, sex positivity respects that we're all different humans with different needs, and that all of it is okay.
In short: sex positivity is about freedom of choice, not a checklist of things you're supposed to be doing.
Why is sex positivity important?
Sex positivity matters because it challenges and transforms the negative attitudes and beliefs that so many of us have absorbed about sexuality, often without even realising it. It helps build a culture of acceptance, respect and celebration around diverse sexual experiences and identities, rather than one built on shame.
There's also a strong evidence base behind the "education" part of sex positivity specifically. The World Health Organisation highlights comprehensive sexuality education as a key factor in helping people build healthier relationships, understand consent, and make informed decisions about their own bodies, rather than relying on guesswork, myths or whatever they picked up from the internet. Shame-free, accurate information consistently leads to better outcomes than silence ever does.
By promoting sex positivity, we reduce the shame, guilt and judgement that so often gets tangled up with sexual expression and exploration. We create space for people to express their sexual desires and identities without fear of discrimination or persecution, and that has knock-on effects on mental health, self-esteem and relationship satisfaction too.
DISCLAIMER: This website is for 18+ and does not provide medical advice. Read more here.
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